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Parable
Once upon a brand.
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{00} Visual storytelling studio

Stories people stay for.

Parable Media makes ads that feel like stories. We find the human moment inside your brand and film it for the people you want to reach.

Every brand has a parable.
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{01} What a parable does

A parable is a short story that carries a bigger truth. That is how we treat every brief. One real person, one honest moment, one feeling your customers recognise as their own.

People over product shotsWe cast real owners, staff and customers wherever we can.
Insight before scriptEvery film starts by listening to the people behind the brand.
Made for the feedCut for every platform it runs on, from Reels to YouTube.
{02} Services

Short form today. Long form next.

Story-led Reels, Shorts and ads that earn the first three seconds and hold the rest. Built for the scroll, written like cinema.

Length
6 to 90 s
Frames
9:16, 1:1, 4:5
Turnaround
2 to 4 weeks
  • Social ads
  • Reels series
  • Product launches
  • Customer stories
  • Festive campaigns

One to three minutes that say who you are and why it matters. For your website, launch events, investors and campaign hero spots.

Length
1 to 3 min
Frames
16:9 plus cutdowns
Turnaround
4 to 6 weeks
  • Founder stories
  • Brand manifestos
  • Culture and hiring
  • Event openers

A planned set of story-led videos every month, shot in one day and released through the month, so your feed never goes quiet.

Volume
4 to 8 videos
Shoot
1 day a month
Term
3 months and up
  • Content calendar
  • Monthly shoot
  • Captions and hooks
  • Performance review

Documentaries, branded series and longer narratives for brands ready to build an audience. We are taking early conversations now.

Length
10 to 45 min
Frames
2.39:1, 16:9
Turnaround
8 to 16 weeks
  • Branded documentary
  • Episodic series
  • Behind the scenes
  • Impact stories
Short-form films
{03} How it works

From first chat to final cut.

Step 01

Discovery

We start by understanding your business and mapping a clear route to the film you need.

Client consultationYour goals, your audience and what is getting in the way.
Audience researchWhat your customers watch, share and care about.
Goal settingAgreed objectives, timeline and deliverables.
Step 02

Story and design

We turn what we learned into a story and a plan you can see before anything is filmed.

Story developmentThe angle, the people and the feeling we want to leave.
Scripts and storyboardsEvery scene written and drawn out for your approval.
Revisions and feedbackWe refine together until it is right.
Step 03

Production

We bring the plan to life with a small crew, real locations and careful craft.

The shootDirection, camera, light and sound on the day.
Post-productionEdit, colour, sound design and subtitles.
LaunchCutdowns sized and ready for every platform you post on.
Step 04

Optimisation

We stay with you after launch so every film works harder than the last.

Performance reviewViews, watch time and what people actually responded to.
RefinementNew edits and hooks based on what the numbers show.
Ongoing supportA content rhythm that keeps your brand in the feed.
{04} About

Most ads ask for attention. We would rather earn it. That means fewer product shots and more people. Fewer slogans and more moments. Films that feel like they were made about your customers, because they were.

par·a·ble

/ˈpærəbəl/  noun

  1. A simple story used to show a larger truth.
  2. A visual storytelling studio that makes films brands are proud to post and people are happy to watch.

"We didn't want another ad. We wanted a parable."

Listen before we shoot

The best story is usually already there. Our job is to notice it.

Specific beats general

One baker at 4 a.m. says more than a montage of happy customers.

Every second earns its place

If a shot does not move the story, it does not make the cut.

Made for the scroll, built to stay

We design for the first three seconds and the last impression.

{05} Questions

Before you ask.

{06} Contact

Got a story hiding in your brand?

Email us a few lines about your business and the story you want to tell. We will come back with questions, ideas and a rough plan within two working days.

Reply timeWithin two working days
Now bookingShort-form films, brand films and monthly content